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Introduction

This manual describes the features available in Midla CRM and serves as a guide for commercial management and system configuration.

What is Midla CRM?

Midla CRM is a tool that allows users to manage and track leads and business opportunities throughout the entire sales process.

From the first contact to the closing of an opportunity, it helps organize information, record interactions, and monitor each ongoing business opportunity.

System Objective

The objective of Midla CRM is to centralize the management of leads, opportunities, and commercial activities in a single platform.

This allows businesses to optimize sales follow-up, improve information traceability, and support decision-making throughout the entire sales process.

System Navigation

Sales

The Sales section brings together the commercial management functionalities of Midla CRM.

Sales list

Figure 1. Main interface of the Sales section

From this section, it is possible to:

Manage Leads

Allows registering and organizing potential customers within the system.

Track Opportunities

Makes it easier to monitor and advance business opportunities at each stage.

Create Quotations

Allows creating business proposals linked to active opportunities.

Review Customer Information

Centralizes access to relevant customer data to improve sales management.

Configurations

The Configurations section brings together the configuration functionalities of Midla CRM.

Configurations list

Figure 2. Main interface of the Configurations section

From this section, it is possible to:

Manage Sales Stages

Allows configuring and organizing the stages that make up the opportunity workflow.

Manage Tags

Makes it easier to classify and organize records using custom tags.

Configure Lost Reasons

Allows registering and managing the reasons why an opportunity may be marked as lost.

Manage Sales Teams

Allows organizing and managing different sales teams within the system.

Manage Team Members

Makes it easier to assign and manage users within each sales team.

tip

This section provides a general overview of how the platform works. To explore each module, its tools, and its processes in more detail, continue with the following sections of the documentation.